Opening Massimo Dutti flagship in Barcelona

On Oct 28, Massimo Dutti opened a new flagship store in one of the most iconic historical buildings in Barcelona's Paseo de Gracia. The opening party featured a catwalk, broadcast live on Facebook. For Profirst, we were in charge of the on field management during the conversion of the store into an event venue with catwalk and back again. We managed the local crew, set-up and build-down, as well as the local transport & storage. On the logistic's side, we sent a runner with a van from Brussels to Barcelona.

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